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Latest news and coverage from around the web
Here you can view The Ark news, our thoughts on the world of data suppression and advice regarding the data challenges facing large organisations today.
Latest news
Is Your Data Ready For AI?
A 2025 survey of data, BI and analytics trends across 1,795 business...
Home Movers – The Perfect Marketing Target In A Challenging Business Environment
The UK economy has been navigating turbulent waters following the most recent...
Comparing the Effectiveness of Direct Mail, Email, and Programmatic Marketing Channels in the UK
When it comes to going to market, businesses have a variety of channels to...
Combating Customer Churn Using Data
Retaining customers is more crucial than ever. A recent report highlights key...
Breaking Down Data Silos: Achieving a Single Customer View with JetStream
Organisational constraints such as siloed data and technology continue to...
The Halo Effect: How Neighbours Influence the Adoption of Electric Vehicles and Solar Panels
In recent years, the adoption of electric vehicles (EVs) and solar panels has...
The Rise of Home EV Charging in the UK and the Challenges of Identifying New Customers
As the UK accelerates towards a greener future, the adoption of electric...
The Power of Identity Resolution
The Power of Identity Resolution: Ensuring Accurate Customer Data Matching In...
It’s time to Moooove!
Are you looking to place your brand in front of a highly receptive audience at...
The Effectiveness of Direct Mail
Direct mail remains a powerful tool in the marketing arsenal, especially in...
The Importance of Clean and Uniform Data when Leveraging AI
After spending the day at Big Data LDN a few weeks back, I put together a blog...
Unlocking Opportunities with UK Home Movers: A Strategic Approach for Businesses
The UK home mover market presents a golden opportunity for businesses to...
Big Data LDN 2024 – The Important Bits
On Wednesday last week I visited Big Data London at London Olympia, and I wanted to take a few minutes to talk about some of the important bits that I took away from it.
Using Data to Identify Suitable Properties for Renewable Energy Solutions in the UK
In the quest for a sustainable future, identifying properties suitable for renewable energy solutions like solar panels and heat source pumps is crucial for companies offering renewable energy and insulation products. Leveraging data can significantly enhance the accuracy of this identification process.
The Importance of Maintaining Customer Data: A Proactive Approach to Deceased and Gone Away Suppression
In today’s data-driven world, maintaining accurate and up-to-date customer data is crucial for any organisation. Not only does it enhance operational efficiency, but it also fosters trust and loyalty among customers.
Demystifying Identity Resolution in Data Cleanrooms
In the ever-evolving landscape of data analytics and marketing, the concept of...
The Ark passes rigorous independent data compliance audit by the DMA
The Ark has been accredited after passing the Data & Marketing Association (DMA) rigorous and thorough compliance audit process. Membership of the DMA is an endorsement that The Ark is a dedicated and responsible marketer.
CoviDirect Mail best practice
Today more than ever, it’s critical to make sure that mailing files contain as few deceased records as possible, preferably none. The question I frequently hear is – can I do more to stop mail arriving with a recently bereaved relative?
Here are 4 things to think about when planning your data suppression:
Is poor data sabotaging your campaign performance?
Complacency when it comes to data suppression could be sabotaging your campaign performance and may also derail your GDPR compliance plans.
Marketers and GDPR – Heads in the sand?
Why are the country’s GDPR compliance plans stalling? Our advice – stick to the certainties.
