Case Studies & Testimonials

We have worked hard to provide the very best data products available. When it comes down to hard tacks it’s proof that you need. Here are just a few of our client case studies.

Case Studies & Testimonials

Predictive Modelling identifies eligible ECO scheme prospects for leading UK insulation provider

Identifying households that qualify under the ECO scheme was crucial to our client’s goal of expanding their service reach. The challenge was to identify a multi-dimensional set of variables critical for identifying eligible households…

Major UK Bank chooses NDR after 3 month audit

After 3 months of analysis and evaluation one of the UK’s major banks has taken out a licence for our NDR product…

NDR evaluation reveals 89,000 undetected deceased records

One of the UK’s largest general and life insurance companies recently evaluated NDR and found their customer database contained the records of over 89,000 individuals who were no longer alive. This worryingly large number of records had gone undetected . . .

Gone away file Re-mover proves to be the fastest, most accurate choice for leading UK insurer

Reliably suppressing gone away records from marketing activity is key to minimising costs and avoiding brand damage. However, over-suppressing and removing people who haven’t moved is hugely detrimental to the success of customer and prospect campaigns. The insurance sector is highly competitive. Insurers need fast, accurate data they can trust. And that’s exactly what Re-mover provides.

The AA Head of customer data selects NDR

“When approached by the Ark to take on the NDR we gave them fair warning that, where it comes to evaluating new data sources, the AA are not an easy organisation to do business with. Happily, for both parties, the NDR stood up to some pretty heavy scrutiny and has now been embedded into our business on what we anticipate will be a long term basis.”

Major UK Supermarket reduces annual suppression spend

Following an extensive evaluation of NDR and Re-mover we are pleased that one of the UK’s largest supermarkets has decided to take out a multi-year licence for both suppression files. Like all our end-user licensees the client was able . . .

Blog

Here you can read our latest company news, our thoughts on the world of data and advice regarding the data challenges facing large organisations today.

Comparing the Effectiveness of Direct Mail, Email, and Programmatic Marketing Channels in the UK

Dec 10, 2024

When it comes to going to market, businesses have a variety of channels to choose from. Among these, direct mail, email, and programmatic marketing stand out for their unique strengths and capabilities. Today I’m going to explore the effectiveness of each channel...

Combating Customer Churn Using Data

Dec 3, 2024

Retaining customers is more crucial than ever. A recent report highlights key strategies for reducing customer churn, emphasising the importance of leveraging appended data to enhance customer records. This article will summarise the report’s findings and explore how...

Breaking Down Data Silos: Achieving a Single Customer View with JetStream

Nov 27, 2024

Organisational constraints such as siloed data and technology continue to hinder senior marketers. This is according to a recent report by Merkle (part of Dentsu’s annual CMO Navigator Report), which found that two-thirds of CMOs admit their companies still struggle...