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Data you can trust
Our clients are assured the highest quality and rigorously scrutinised data.
Compliance
As data providers, the provenance and legitimacy of our information is of utmost importance to us.
The Ark has been independently assessed by both the Information Commissioners Office (ICO) and Data & Marketing Association (DMA).
Data compliance is no longer an option, it is a legal requirement. All our clients are assured the highest quality and rigorously scrutinised data.
There has never been a more important time to get data quality right. The GDPR’s requirements regarding data accuracy are very clear. Please see the ICO Guide to UK GDPR for more information.
Case Studies
The Ark offers unrivalled data solutions, advanced matching software, and leading suppression and identification products. The following case studies demonstrate the significant impact our services have had on our clients data intitiatives.
Blog
Here you can read our latest company news, our thoughts on the world of data and advice regarding the data challenges facing large organisations today.
Is Your Data Ready For AI?
A 2025 survey of data, BI and analytics trends across 1,795 business technology leaders has been released, and whilst there are some surprises in the placement of some of the trending topics, the top four are wholly what you’d expect given the emergence of AI over the...
Home Movers – The Perfect Marketing Target In A Challenging Business Environment
The UK economy has been navigating turbulent waters following the most recent Labour budget. The budget, introduced by Chancellor Rachel Reeves, has been marked by significant increases in public spending, financed through tax hikes and higher borrowing. While these...
Comparing the Effectiveness of Direct Mail, Email, and Programmatic Marketing Channels in the UK
When it comes to going to market, businesses have a variety of channels to choose from. Among these, direct mail, email, and programmatic marketing stand out for their unique strengths and capabilities. Today I’m going to explore the effectiveness of each channel...
