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Media library downloads and guides
Download the latest brochures and useful guides here and access more detailed information about us and our range of data solutions and services
Media Library
Whitepapers
In our whitepaper, published in conjunction with DataIQ, we analyse why data suppression is key to compliance with the GDPR and how improving the health of your database can also bring substantial commercial benefits.
What’s inside?
- Why do organisations need to understand data suppression?
- Why suppression impacts data accuracy, compliance, and breach notification
- Who is responsible for the compliant handling of personal information?
- Suppression compliance and the business opportunity
- PLUS our 22-point suppression strategy checklist
Case Studies
The Ark offers unrivalled data solutions, advanced matching software, and leading suppression and identification products. The following case studies demonstrate the significant impact our services have had on our clients data intitiatives.
Blog
Here you can read our latest company news, our thoughts on the world of data and advice regarding the data challenges facing large organisations today.
Is Your Data Ready For AI?
A 2025 survey of data, BI and analytics trends across 1,795 business technology leaders has been released, and whilst there are some surprises in the placement of some of the trending topics, the top four are wholly what you’d expect given the emergence of AI over the...
Home Movers – The Perfect Marketing Target In A Challenging Business Environment
The UK economy has been navigating turbulent waters following the most recent Labour budget. The budget, introduced by Chancellor Rachel Reeves, has been marked by significant increases in public spending, financed through tax hikes and higher borrowing. While these...
Comparing the Effectiveness of Direct Mail, Email, and Programmatic Marketing Channels in the UK
When it comes to going to market, businesses have a variety of channels to choose from. Among these, direct mail, email, and programmatic marketing stand out for their unique strengths and capabilities. Today I’m going to explore the effectiveness of each channel...
