Media library downloads and guides
Download the latest brochures and useful guides here and access more detailed information about us and our range of data solutions and services
Media Library
Whitepapers
In our whitepaper, published in conjunction with DataIQ, we analyse why data suppression is key to compliance with the GDPR and how improving the health of your database can also bring substantial commercial benefits.
What’s inside?
- Why do organisations need to understand data suppression?
- Why suppression impacts data accuracy, compliance, and breach notification
- Who is responsible for the compliant handling of personal information?
- Suppression compliance and the business opportunity
- PLUS our 22-point suppression strategy checklist
Case Studies
The Ark offers unrivalled data solutions, advanced matching software, and leading suppression and identification products. The following case studies demonstrate the significant impact our services have had on our clients data intitiatives.
Blog
Here you can read our latest company news, our thoughts on the world of data and advice regarding the data challenges facing large organisations today.
The Ark passes rigorous independent data compliance audit by the DMA
The Ark has been accredited after passing the Data & Marketing Association (DMA) rigorous and thorough compliance audit process. Membership of the DMA is an endorsement that The Ark is a dedicated and responsible marketer.
CoviDirect Mail best practice
Today more than ever, it’s critical to make sure that mailing files contain as few deceased records as possible, preferably none. The question I frequently hear is – can I do more to stop mail arriving with a recently bereaved relative?
Here are 4 things to think about when planning your data suppression:
Is poor data sabotaging your campaign performance?
Complacency when it comes to data suppression could be sabotaging your campaign performance and may also derail your GDPR compliance plans.
