0370 334 1510 NDR evaluation reveals 89,000 undetected deceased records
One of the UK’s largest general and life insurance companies recently evaluated NDR and found their database contained over 89,000 customers who were no longer alive. This worryingly large number of customers had gone undetected by all the suppression files they previously relied upon to keep their data clean.
Thanks to NDR the customers have been suppressed, the risks of marketing to them removed and potential brand damage minimised.
Case Studies
The Ark offers unrivalled data solutions, advanced matching software, and leading suppression and identification products. The following case studies demonstrate the significant impact our services have had on our clients data intitiatives.
Blog
Here you can read our latest company news, our thoughts on the world of data and advice regarding the data challenges facing large organisations today.
Comparing the Effectiveness of Direct Mail, Email, and Programmatic Marketing Channels in the UK
When it comes to going to market, businesses have a variety of channels to choose from. Among these, direct mail, email, and programmatic marketing stand out for their unique strengths and capabilities. Today I’m going to explore the effectiveness of each channel...
Combating Customer Churn Using Data
Retaining customers is more crucial than ever. A recent report highlights key strategies for reducing customer churn, emphasising the importance of leveraging appended data to enhance customer records. This article will summarise the report’s findings and explore how...
Breaking Down Data Silos: Achieving a Single Customer View with JetStream
Organisational constraints such as siloed data and technology continue to hinder senior marketers. This is according to a recent report by Merkle (part of Dentsu’s annual CMO Navigator Report), which found that two-thirds of CMOs admit their companies still struggle...
